From digital files back to analogue tape

The bread and butter work of Great Bear Analogue and Digital Media is to migrate analogue and digital magnetic tape to digital files, but recently we were asked by a customer to transfer a digital file to ¼ analogue tape.

The customer was concerned about the longevity of electronic digital formats, and wanted to transfer his most valued recordings to a tangible format he knew and trust. Transferring from digital to analogue was certainly more expensive: the blank tape media cost over £50 alone.

In a world where digital technology seems pervasive, remaining so attached to analogue media may appear surprising. Yet the resilience of tape as a recorded medium is far greater than is widely understood.

Take this collection of old tapes that are in the back yard of the Great Bear office. Fear not customers, this is not what happens to your tapes when you send them to us! They are a collection of test tapes that live outside all year round without shelter from the elements. We use them to test ways of treating degraded tapes because we don’t want to take unnecessary risks with our customer’s material.


Despite being subject to pretty harsh conditions, the majority of material on these tapes is recoverable to some degree.

Would digital data stored on a hard drive survive if it had to endure similar conditions? It is far less likely.

Due to its electronic composition digital data is fragile in comparison with analogue magnetic tape. This is also the ironic conclusion of Side by Side (2012), the documentary film narrated by Keanu Reeves which explores the impact of digital technology on the film industry.

Requests for digital to analogue transfers are fairly rare at Great Bear, but we are happy to do them should the need arise!

And don’t forget to back up your digital files in at least three different locations to ensure it is safe.

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